
Joe Kim
Joe Kim is the Marketing Director at Rove Travel, where he leads strategy across digital performance, brand positioning, and SEO to connect discerning homeowners with guests seeking exceptional luxury rentals. With over a decade of experience in performance marketing and consulting, Joe has built campaigns for global travel companies, luxury brands, and leading names in food & beverage.
Before joining Rove, Joe founded and ran a marketing agency specializing in travel and action sports, giving him a unique perspective on how lifestyle and luxury experiences resonate with audiences. His work has consistently focused on elevating premium brands through data-driven growth strategies and refined storytelling.
Latest Posts
February 24, 2026

Rove vs AvantStay: Which is Better for Luxury Rentals? (February 2026)
Rove vs AvantStay for luxury rentals: Compare fees, service options, and performance. See which platform saves you more in February 2026.
February 18, 2026

Best South Florida Luxury Property Management Companies (July 2026 Update)
South Florida luxury property management fees range from 15% to 35% depending on the firm, and the gap between those numbers can mean tens of thousands of dollars in net income each year. This guide breaks down how the top operators structure their fees, which booking channels they access, and how much control you keep over your calendar and pricing - so you can choose a partner whose model actually fits your goals.