SoHo's furnished rental market can generate $12,000 to $25,000 per month for a well-positioned loft, but only if someone is pricing it daily against comparable inventory, vetting corporate guests for 45-to-60-night stays, and staying compliant with NYC's 30-day rule. Traditional property management firms charge 20% to 30% and still require you to coordinate maintenance, approve pricing changes, and handle tenant issues yourself. We reviewed the full-service luxury property manager options in SoHo to show you which firms actually deliver hands-off management, what their all-in fees look like, and where the revenue differences show up over 12 months.

NYC's Local Law 18 requires 30-night minimums, which means SoHo management needs lease-level vetting and monthly pricing instead of nightly rates.

Traditional firms charge 20-30% of gross revenue; on a $120,000 property, a 25% fee costs $30,000 annually versus $18,000 at 15%.

Ask every manager whether their fee is all-inclusive or if photography, maintenance, and OTA listing fees layer on top.

SoHo lofts typically command $12,000 to $25,000 monthly in furnished rent, so a 10% occupancy gap costs $2,000 every 30 days.

Rove Travel operates in SoHo with two tiers: RoveCore (free software) and Rove+ (15% full-service management covering vetting, pricing, and maintenance).

Why SoHo's Luxury Rental Market Demands Professional Management

SoHo's rental market sits in a category of its own within NYC. Cast-iron loft buildings, floor-to-ceiling windows, and proximity to Tribeca, the West Village, and Nolita make it one of the most requested neighborhoods for 

 among corporate travelers, creative professionals, and relocating executives. 

 shows consistent demand growth across Manhattan's luxury segment, and 

 year-over-year. That demand concentration creates real revenue opportunity for property owners, but also real complexity.

NYC's Local Law 18 requires a minimum 30-night stay for short-term rentals without an owner present, which means SoHo landlords operate in the furnished, mid-to-long-term rental space instead of the nightly Airbnb market. Managing that segment well requires more than a listing on a booking site. Guest vetting, lease compliance, turnover coordination, and pricing against comparable SoHo inventory all take time and expertise that most owners don't have on hand.

SoHo's guest profile creates specific pressure points. Corporate travelers booking 45-to-60-night stays expect income verification, background checks, and formal lease agreements before payment is confirmed. That is residential leasing workflow, not a booking confirmation. Pricing adds another layer of complexity. SoHo demand around New York Fashion Week, Frieze New York, and major downtown events, and a manager who is not adjusting rates in real time during those cycles leaves measurable revenue on the table each time.

The stakes are proportional to the asset. A well-positioned SoHo loft can typically command $12,000 to $25,000 per month in furnished rent. A single month of vacancy costs $12,000 to $25,000 in lost revenue, and a 10-point fee spread on a $120,000 property adds another $12,000 out of pocket annually. Professional management in this neighborhood isn't overhead; it's protection on a high-value asset where the margin for error is thin and the ceiling for performance is high.

The companies reviewed in this post each operate in the SoHo luxury rental space, but with different fee structures, service models, and levels of local expertise. Understanding those differences is what separates a good management decision from a costly one.

How NYC Local Law 18 Shapes the SoHo Rental Management Model

Since NYC's Local Law 18 took effect in September 2023, short-term rentals under 30 days in most residential buildings require the host to be present and limit guests to two per unit, which has specific implications for 

renting your property during major events

. In practice, this regulation eliminated the vast majority of traditional Airbnb-style listings across Manhattan, including SoHo.

For property owners in SoHo, the law reshaped what rental management actually looks like. The short-term, high-turnover model that once dominated the neighborhood is no longer viable without real legal exposure. Operators who haven't restructured around 30-plus-night minimums are either out of the market or running non-compliant listings.

What the 30-Day Minimum Means for SoHo Owners

The compliance shift has practical consequences that go beyond just adjusting booking calendars.

Guest screening matters more at longer stays, particularly for 

. A tenant in residence for 45 or 60 days creates far more exposure than a weekend guest. Managers who handle 30-plus-night bookings need income verification, ID checks, and lease-equivalent documentation. A credit card on file isn't enough.

Revenue modeling changes entirely. Nightly rates no longer apply. Managers price monthly, which means occupancy gaps cost more per incident and demand forecasting over a 12-month horizon becomes a core competency.

Lease agreements replace booking confirmations. At 30-plus nights, most managers issue formal rental agreements with terms covering utilities, maintenance responsibilities, and early termination, closer to residential leasing than hospitality, which is why many property owners are 

reconsidering traditional platforms for major events

SoHo owners comparing management companies should ask directly whether a firm operates within the 30-day framework by default, or whether compliance is an afterthought layered onto a model built for shorter stays. The regulatory structure here is not changing, and the management approach has to match it.

What Full-Service Luxury Rental Management Should Include in SoHo

SoHo property owners comparing management companies should hold every candidate to the same standard. The neighborhood draws affluent guests willing to pay premium nightly rates, but that demand only converts to revenue if the management infrastructure behind it is solid.

A full-service luxury rental manager in SoHo should cover the following:

Pricing that moves daily based on local demand signals, not static seasonal brackets. SoHo occupancy and nightly rates shift around fashion weeks, art fairs, and major downtown events, similar to how 

 respond to market conditions, and a manager who isn't adjusting rates in real time is leaving revenue on the table.

Guest screening that goes beyond ID verification. At this price point, that means income and background checks, reference reviews, and direct communication before any booking is confirmed.

Professional photography and listing copy written to attract the right guest at the right price, instead of simply filling dates. Poor presentation in a competitive market like SoHo directly suppresses nightly rates.

Dedicated local support with response times measured in minutes, not hours. Guests paying $15,000 or more per month for a furnished loft expect fast, attentive support, delayed responses are a direct driver of negative reviews and repeat-booking losses.

Transparent fee structures with no revenue splits buried in add-on charges for cleaning coordination, maintenance dispatch, or owner reporting.

Short-term rental management fees in SoHo typically run between 20% and 30% of gross revenue at traditional firms. On a property generating $120,000 annually, the difference between a 20% and 30% fee is $12,000 per year. That gap makes fee structure one of the most consequential variables in choosing a manager.

Industry Standard Management Fees and What You're Actually Paying For

SoHo properties command premium positioning, but that doesn't always translate into premium service quality at standard fee rates.

What you're paying for matters as much as the percentage itself. A 25% fee on a property grossing $100,000 annually means $25,000 out of pocket, whether managing 

 or other high-end properties. If that fee covers only booking coordination and basic housekeeping, you're overpaying relative to what full-service management should include.

At the luxury tier, a management fee should go well beyond listing and cleaning. Look for these in any agreement before signing:

Daily pricing adjustments based on local demand, comparable inventory, and seasonal patterns in SoHo

Guest vetting that screens for length of stay, income verification, and rental history. Identity confirmation alone isn't enough

Professional photography, listing copy, and multi-channel distribution across direct booking and OTA channels

Dedicated guest support during the stay, beyond check-in

Maintenance coordination and vendor relationships that don't require owner involvement for routine repairs

Monthly financial reporting with enough detail to verify against your own records

A fee without these components is closer to a booking agent arrangement than true property management. Before comparing percentages, confirm what each company actually includes in their stated rate.

Key Decision Factors When Choosing a SoHo Property Manager

When comparing SoHo property managers, a few factors separate firms that generate strong returns from those that simply collect a fee.

Management fees for short-term rental properties in NYC typically run between 20% and 30% of gross revenue at traditional firms, a different fee category than the 8 to 12% range for long-term residential rentals. On a property generating $120,000 annually, the difference between a 15% and a 25% fee is $12,000 per year. Ask every prospective manager whether their quoted percentage is all-inclusive or whether setup fees, photography, maintenance coordination, and OTA listing fees layer on top.

NYC's Local Law 18 requires a minimum 30-night stay for most short-term rentals, and SoHo properties are subject to that rule without exception. A manager unfamiliar with the specifics of NYC short-term rental registration requirements puts your property at legal and financial risk. Confirm that any firm you consider handles registration, monitors compliance, and takes responsibility for keeping your listing within legal parameters.

SoHo attracts a mix of tourists, creative professionals, and corporate travelers seeking 

. The right manager screens guests against the profile your property attracts and protects against the risk of unqualified tenants slipping through. Ask directly how each firm vets guests and what damage protection coverage applies to direct bookings.

Monthly revenue reporting, occupancy data, and expense breakdowns are the minimum standard. The better firms provide real-time owner dashboards so you can track performance without waiting on a monthly email.

How to Measure Property Management Performance in a Luxury Market

Choosing a luxury property manager in SoHo requires a different lens than you'd apply in a standard residential market. The neighborhood attracts guests paying $15,000 to $30,000 or more per month, which means underperformance compounds fast. A 10% occupancy gap on a $20,000/month property is $2,000 lost every 30 days.

There are several metrics worth tracking when comparing SoHo rental management companies.

Occupancy Rate and Revenue Per Available Night

Occupancy alone doesn't tell the full story. A manager who fills every night at below-market rates may actually underperform one running 75% occupancy at a premium price point. Ask for revenue per available night (RevPAN) data alongside occupancy percentages, and compare those figures against SoHo market benchmarks.

Short-term vacation rental management fees in NYC run between 20% and 30% of gross revenue at traditional firms. On a property earning $180,000 annually, the difference between a 15% and a 25% management fee is $18,000 per year. Request a full fee breakdown including photography, cleaning coordination, and maintenance markups before signing anything.

In a luxury market, guest quality matters as much as guest volume. Ask each manager how they screen guests, what damage coverage they carry, and whether they have a documented claims process. Vague answers here are a warning sign.

Hosts commonly report management agreements running one to three years, with some arrangements extending to four. Understand the termination clause before you commit. A long lock-in with a manager who underperforms is a structural problem, far more than an inconvenience.

Rove Travel's Approach to SoHo Luxury Property Management

Rove Travel operates in the SoHo luxury rental market as a full-service property management company with two distinct service tiers: RoveCore, a free host software option with no host-side fees on OTA stays, and Rove+, a full-service management tier at 15% of gross revenue.

For SoHo owners who want hands-off management, our Rove+ tier covers guest vetting, pricing, cleaning coordination, and maintenance oversight under one flat fee. Rove also provides $5M damage protection on bookings made through RoveTravel.com, along with pre- and post-stay inspections and in-home monitoring.

We focus exclusively on the luxury segment. Every property is vetted for design quality before it's listed, which matters in SoHo where cast-iron lofts and gallery-adjacent co-ops attract guests with high expectations and real alternatives.

For SoHo owners who prefer to stay involved, our RoveCore tier gives you direct-booking tools, pricing software, and guest management at no cost. You keep full control while accessing the same infrastructure our Rove+ clients use.

We currently serve NYC, The Hamptons, Aspen, South Florida, and Southern California, offering 

Final Thoughts on SoHo Luxury Property Management

Managing a SoHo loft well means protecting a high-value asset in a market where regulatory missteps and occupancy gaps cost real money. The manager you choose should operate within NYC's 30-day framework by default, vet guests like residential tenants, and price your property against comparable SoHo inventory every day. Fee transparency matters as much as the percentage itself, a 10-point spread on a $120,000 property is $12,000 out of pocket annually. 

 handles SoHo rentals at 15% with full guest screening and Local Law 18 compliance as the baseline.

What's the difference between a 20% and 15% management fee on a luxury SoHo property?

On a property generating $120,000 annually, a 20% fee costs $24,000 per year while a 15% fee costs $18,000, a $6,000 difference. At 30%, you'd pay $36,000 annually, double the cost of a 15% arrangement.

Can I still manage short-term rentals in SoHo after Local Law 18?

Yes, but only for stays of 30 nights or longer. NYC's Local Law 18 requires a minimum 30-night stay for furnished rentals without an owner present, which eliminates traditional nightly Airbnb-style bookings in most residential buildings.

SoHo luxury rental management: what should full service actually include?

Full-service management should cover pricing that adjusts daily, guest screening with income and background checks, professional photography and listing copy, dedicated local support with fast response times, and transparent fee structures with no hidden charges for cleaning or maintenance coordination.

How long do most property management contracts lock you in?

Hosts commonly report management agreements running one to three years, with some arrangements extending to four years. Review the termination clause carefully before signing. A long contract with an underperforming manager creates a structural problem that's difficult to exit.

When does paying a higher management fee make sense in SoHo?

It rarely does if you're comparing equivalent service levels. If a 25% manager and a 15% manager both provide daily pricing adjustments, guest vetting, cleaning coordination, and maintenance oversight, the 15% option saves you $12,000 annually on a $120,000 property with no service trade-off.

On a property generating $120,000 annually, a 20% fee costs $24,000 per year while a 15% fee costs $18,000—a $6,000 difference. At 30%, you'd pay $36,000 annually, double the cost of a 15% arrangement.

Full-service management should cover dynamic pricing that adjusts daily, guest screening with income and background checks, professional photography and listing copy, dedicated local support with fast response times, and transparent fee structures with no hidden charges for cleaning or maintenance coordination.

SoHo luxury rental management—what should full service actually include?

Hosts commonly report management agreements running one to three years, with some arrangements extending to four years. Review the termination clause carefully before signing—a long contract with an underperforming manager creates a structural problem that's difficult to exit.

It rarely does if you're comparing equivalent service levels. If a 25% manager and a 15% manager both provide dynamic pricing, guest vetting, cleaning coordination, and maintenance oversight, the 15% option saves you $12,000 annually on a $120,000 property with no service trade-off.

RoveCore is free property management software with no host-side fees on OTA bookings—you control pricing, manage guests, and handle your own operations. Rove+ is full-service management at 15% that covers guest vetting, dynamic pricing, cleaning coordination, and maintenance dispatch, so you stay hands-off while the property earns.

What's the actual difference between RoveCore and Rove+ for a SoHo loft?

A 5% occupancy gap means roughly 18 lost nights per year. At $15,000 monthly rent, that's $9,000 in lost revenue annually—enough to cover most management fees or fund a property upgrade.

How much does a 5% occupancy gap cost on a $15,000/month SoHo property?

Yes. At 30-plus nights, most managers issue formal rental agreements covering utilities, maintenance responsibilities, and early termination terms—closer to residential leasing than hospitality booking confirmations.

Do I need a residential lease agreement for 30-plus-night stays in SoHo?

Only if your contract allows it. Review the termination clause before signing—lock-in periods commonly run one to three years, and exiting early may trigger penalties that cost more than the underperformance itself.

Can I switch property managers mid-contract if my SoHo listing underperforms?

It depends on the company. Some firms bundle professional photography into their quoted percentage; others charge it as a separate setup fee ranging from $500 to $2,000. Ask directly whether the fee you're quoted is all-inclusive before signing.

SoHo property management fees—is photography included or extra?

Income verification, background checks, ID confirmation, and reference reviews. At this price point and stay length, a qualified manager screens like a residential landlord—not just a credit card on file.

What guest vetting should I expect for 45-to-60-night stays in SoHo?

A furnished SoHo loft at $12,000 to $18,000 monthly breaks down to $400 to $600 per night with full kitchen, living space, and workspace included. Comparable SoHo hotels run $500 to $1,000+ per night for a single room without those amenities.

How do SoHo furnished rental rates compare to hotel costs for a 30-night stay?

No. If you're present during the guest's stay and limit occupancy to two guests, you can rent for less than 30 nights. Without those conditions, the 30-day minimum applies in most residential buildings.

Does Local Law 18 apply to owner-occupied short-term rentals in SoHo?

At 20%, you pay $36,000 annually. At 30%, you pay $54,000—an $18,000 gap that compounds every year you stay with the higher-fee manager.

What's the cost difference between 20% and 30% management fees on a $180,000 SoHo property?

Yes. RoveCore gives you access to Beyond Pricing integration and unified inbox tools at no cost, so you can run automated pricing and manage your own bookings without paying a percentage to anyone.

Can I use dynamic pricing software without full-service management in SoHo?

Best SoHo Property Management Firms (June 2026)

Luxury rental management options in SoHo NYC. Review fees, services, vetting processes, and revenue performance for high-end furnished properties. June 2026

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Best SoHo Property Management Firms (June 2026)