UNDERSTANDING THE WEST PALM BEACH REAL ESTATE MARKET

- What Does This Mean For Short-Term Rental Investors?

WHAT ARE THE RULES FOR INVESTING IN WEST PALM SPRINGS, FL? 

- Risks and Rewards of Investing in a Short-Term Rental Property

West Palm Beach, Florida is a colorful, lively and popular hub for work and play on the southern east coast of the United States – and how you feel about it might depend on your reasons for visiting. A high school or college student might hear “West Palm Beach” and envision a spring break destination. A working artist might hear “West Palm Beach” and see a vibrant community of up-and-coming artisans. For those who have a desire to invest in homes for sale, however, “West Palm Beach” should be a name that stands out in a special way.

Between an innovative workforce and a demand for tourist housing that lasts all year long, West Palm Beach is becoming a very competitive, attractive place for investors. Palm Beach County has always been a hotspot for guests, but in recent years, the number of visitors has skyrocketed. So has the demand for short-term housing.

As a potential investor, location matters. It’s important to feel secure in the city that you choose to enter as a homeowner. West Palm Beach is a fantastic fit for many first-time renters. Keep reading to see if it might be a good fit for you.


West Palm Beach is located on the southeastern tip of Florida, about an hour north of Fort Lauderdale and three hours southeast of Orlando. It’s a town with “waterfront appeal” – many of the town’s hotels and apartments are built within walking distance of its famous beaches.

, there are 117,500 people living in West Palm Beach, Florida in 2023. Since the city covers about 58 miles, that gives it a population density of 2,184 people per square mile. It’s less densely populated than New York, but just as big of a draw for many people looking to have a good time.

 lists the median family income in Palm Beach County as $68,874, which is almost $30,000 higher than the national average.

Florida is full of stereotypes, and West Palm Beach is no exception. Between crazy “Florida Man” headlines, jokes about snowbirds moving south, and the spring break antics of high school and college students, this city is often dismissed as a place where the extremes go to play golf, retire, or party.

However, that is not the full picture. West Palm Beach is home to luxurious tourist locations, historic points of interest, a growing space for working artists, and even long-term residential neighborhoods. The city is also home to beautifully-preserved old mansions, some right on the waterfront, that have been carefully preserved.

Certain regions, such as the northwestern district of West Palm Beach, are higher in crime and are not ideal for investors to choose. However, some of the city’s most appealing areas are neighborhoods that give guests access to the beaches, downtown, and parts of the city’s rich history.

Here are a few of the most popular neighborhoods in West Palm Beach:

Flamingo Park. This neighborhood is known for beautiful architecture and its great location. Residents of Flamingo Park are a short drive away from downtown West Palm Beach (a hotspot for shopping, eating out, and nightlife) and the beaches.

El Cid. A highly affluent area, homes in the El Cid community often sell in the millions. This district is known for great schools, comfortable family life, impressive architecture, and its proximity to Flamingo Park.

Southend. This neighborhood, also nicknamed SOSO, is a versatile spot for homeowners. It boasts everything from modestly priced single family homes to opulent waterfront mansions.

Prospect Park. This is one of the most historic neighborhoods in West Palm Beach, Florida. Properties are not only beautiful, but often include larger plots of land than other parts of West Palm Beach County. It is less densely populated, which means houses often sell at higher prices.

Lands of the President. For avid golfers moving to West Palm Beach, this neighborhood provides privacy and great access to some of the region’s finest golf courses. It is a gated community with a great reputation. It also boasts a variety of housing options, including high rises, single family homes, and condos.

Northwood. This neighborhood is a hybrid of history, urban progress, nightlife, and quiet areas. It is about 100 years old and has similar “bones” to Flamingo Park and El Cid, but it offers an array of house types for buyers in the $400,000 to $3,000,000 zones.

Grandview Heights. For buyers looking for low-price areas with high return, Grandview Heights might be the most appealing neighborhood on this list. In 1999, Grandview Heights was admitted to the National Register of Historic Places. It is close to Downtown West Palm Beach and the waterfront, and homes begin in the $300,000s. Price factors can include sqft and distance to amenities.

Since tourists visit Palm Beach County for many reasons, the most successful type of investment property in 

West Palm Beach neighborhood is a short-term rental. The city has “peak seasons” for guests who want to visit the beach, but it also boasts many tourist attractions that draw visitors all year long.

For instance, the beaches tend to attract tourists in the spring and summer (April through September). However, downtown West Palm Beach is home to nationally-ranked art museums, zoos, Palm Beach gardens, concert venues, and nightclubs – so there are lots of reasons for people of all ages to visit in the “off seasons” as well.

Real estate in West Palm Beach ranges from reasonably-priced to high society, meaning that investors with many different budgets can be successful there. And short-term rentals in a neighborhood with a heavy tourist component give the homeowner unique control over their calendar, rental rates, and relationships with their tenants.

Many of the guests who need short-term rentals are in Florida for vacations, but not every guest wants the 

of vacation that we stereotypically associate with southeast Florida. Because of that rental properties can find great success in almost any part of West Palm Beach.


On average, a home in West Palm Beach costs about $400,000. Again, since the city has everything from modest condos and single-family homes to elaborate historic mansions, the median tends to settle a little higher than the U.S. average.

The cost of living in West Palm Beach is also high – almost 90 percent higher than living in the rest of the state. For that reason, it is a very popular place to visit, but not often a place where people choose to live long-term. That makes short-term rentals a very strong presence in the West Palm Beach housing market.

Housing is also a hot commodity in West Palm Beach at the moment – and that does not seem to be changing any time soon. A February 2023 article stated that 

Palm Beach County homes went up by almost 25 percent in value this year

, and that trend looks like it will continue. West Palm Beach in particular saw a rise in prices and decline in the number of houses sold. 

Palm Beach real estate is expensive because it’s an attractive place to live and vacation, but doesn’t have enough housing to meet demand. The island is full of activity, but it’s quite small. That means that many people want to stay, but there are very few places to put them. This, in turn, hikes up the cost of purchasing a house.

According to an article published in February 2023, long-term home sales in Palm Beach County 

. The number of homes sold in January 2023 dropped  over 30 percent, compared to sales in January 2022. In that same window of time, the average cost of a house in Palm Beach County 

The current metrics suggest that the average cost of real estate in Palm Beach County will not decline any time soon. The West Palm Beach region is experiencing many of the same pains that we see in the nation-wide housing market.

What Does This Mean For Short-Term Rental Investors?

The last year in West Palm Beach has not been easy for many homeowners looking to sell. However, for someone looking to enter the short-term rental arena, the current climate is actually a great situation. Palm Beach 

 – a record breaking year for the area. In other words, the long-term housing market has suffered, but more people than ever before are coming to West Palm Beach for short-term vacation stays.

The short-term investor has a strong upper hand in the West Palm Beach real estate market. Purchasing a home for short-term rental is not only a strong business move, but a fairly low-risk move. As West Palm Beach becomes a more and more attractive tourist destination, the need for short-term housing will only grow. Short-term rentals not only provide security for the investor, but they meet an ongoing need for the city’s tourist community – a population that literally keeps the rest of the city in business.

Where Should I Purchase My Short-Term Rental Property?

The list earlier in this article is not exhaustive, but it does target seven West Palm Beach hotspots that seem to draw visitors all year long. Investors should consider location first. If your plan is to target beach-bound families, a short-term rental right on the island is probably a smart place to land. If you are seeking to attract young adults with an interest in nightlife, something closer to Flamingo Park or Grandview Heights might be wise – both of these areas are short driving distances from Downtown West Palm Beach and the waterfront.

Here are a few other factors to consider when choosing the location of your investment property:

The northwest district of West Palm Beach has the highest crime rate. Consider looking for an investment property closer to Downtown West Palm Beach or the beaches on its east coast. You might also want to think about the driving distance to other popular South Florida spots, like Riviera Beach, Lake Park, Wellington, Miami, Boynton Beach, Royal Palm Beach or Fort Lauderdale.

 If your property is on the island with a waterfront view, the renter probably isn’t too concerned about travel. However, many of West Palm Beach’s main draws do require a vehicle to reach. Does your short-term rental come with some form of transportation? If not, is it close to a business that rents bikes or cars? Is there a bus station nearby? You can also consider proximity to amenities like a country club.

Many of the short-term jobs available in West Palm Beach are tourist-driven. Places like hotels, restaurants, and entertainment centers get especially busy in the summer months. Research the job market in your investment property’s area. It will give you many clues about wise places to find tenants.

If you are going to invest in a short-term rental, it is very important to do your homework. Make sure you know the local government’s rules and regulations regarding realty. Realtors can be a huge help on this front!


WHAT ARE THE RULES FOR INVESTING IN WEST PALM SPRINGS, FL?

All short-term rental properties are subject to a local business tax, which starts with a rental license application. More information about the tax and license can be found on 

There are also guidelines for the property’s interior and exterior that must be obeyed for the property to keep its license. Most of these regulations are to protect the health and safety of a short-term tenant. For instance, every window needs to have a window screen, and the property cannot show signs of an insect or rodent problem.

In some cases, occupancy limits and vehicle limits might also apply to homes for sale. Those will vary based on the type of home and the nature of the rental property. Investors also need to be savvy when it comes to local rules, such as HOA agreements, that might impact their property in some way.

Based on West Palm Beach guidelines, there are three main types of residences that can be registered as short-term rentals with licenses.

. This is a single-family home, multi-family home, townhouse or duplex that is shared by the owner and the short-term tenant. This can happen two ways, for FL real estate: the owner can live elsewhere, but claim ownership and residency of the property for some of the year, or the short-term tenant can live on property while the owner is home. For the second situation to work, the owner must prove that the tenant has one full bedroom as private space and at least one shared bathroom.

The second kind of housing that qualifies is a 

. This is a single-family home or townhome that the owner does not live in and has no residential claim on. The short-term tenant has access to the full unit, and there are no other parties present while the short-term tenant is living there.

. This kind of property is typically an apartment or smaller unit in a multi-family building. The owner again does not have residency, and there is never a scenario where the tenant and owner would live there at the same time. The tenant has full access to the entire unit during his or her stay.

Risks and Rewards of Investing in a Short-Term Rental Property

Every investment comes with its challenges and rewards. As a disclaimer, here are the most common 

 that an investor might face when purchasing FL real estate in West Palm Beach:

Market fluctuations and changes in demand. 

The past two years of housing, nationwide, have been volatile. Market trends can change on a dime. What favors the buyer today might favor the seller tomorrow, and vice versa. Crisis can also impact tourism. A great recent example of that is the 2020 pandemic.

The most recent example of this would be the Recession of 2008 – a situation that housing played a key part in. If the economy does poorly, one of the first things to go for many households is vacation. Tourist towns like West Palm Beach tend to suffer when the overall economy suffers.

Every house requires a certain level of upkeep, but short-term rentals often need it more because so many people are coming and going. It’s a space that gets used intensely in short bursts of time. Also, you need to consider the potential for natural disasters in a place like southeastern Florida. If a hurricane blows through, that could result in a costly repair bill for your new construction. 

Applications and renewals often have fees attached to them. If Palm Beach County decides to update its bylaws, that could result in new charges for realty. The township can also make changes that impact a short-term renter’s clientele. For instance, if a law is passed that changes the capacity limit on a single-family home of a certain square feet, that could impact who is interested in your property and how much you charge them to stay.

 experience. Here are a few ways that a short-term rental owner might benefit from deciding to enter the market: 

Potential for Appreciation and High Return. 

Real estate, even in a bad year, is often a good investment. It holds value and appreciates with time. The selling price down the road is almost always higher than what you paid for it.

Again, West Palm Beach is a tourist area. Most short-term renters are prepared to pay a high price for a good experience. If your property is in a strategic location and caters to a vacation mindset, you can more or less name your price and find success. Once you have made your initial purchase, the property is a hard asset.

Diversification of Investment Portfolio. 

Real estate is an attractive asset to have in your corner. Again, there will always be some risk involved, but there is also a pleasantly high change that it will be of economic benefit to you.

Ability to Enjoy the Area’s Lifestyle and Amenities. 

Remember, it’s your property first – even if you choose to rent it out for most of the year! You now own an attractive home in a prime location. For short-term rental property owners in West Palm Beach, that means you get to enjoy the beaches, shopping, nightlife and culture without doing what your clients do: paying to stay. In fact, the rental business funds your own visits to West Palm Beach!

For many investors, the first step is to find a trustworthy real estate agent or brokerage. There may be Palm Beach homes for sale that you don’t know how to find. Get someone in your corner who knows the area, understands what properties are worth, knows where to find current real estate listings, and will walk you through the process with honesty and support. 

has great resources available to help Florida investors get started.

Make sure you understand your financing options. Make sure you understand the difference between conventional, private, hard money and government-backed loans. Realtors will be able to walk you through the differences if you don’t know already.

Lastly, you need to find someone who can help you strategize. Consider attending open houses in the area or taking a virtual tour of new listings in the neighborhood that interests you. Be sure to consider the pros and cons of buying a new construction versus an older property, and who knows the ins and outs of consumer protection. Rove Travel

 has a history of helping investors navigate short-term rental ownership in Florida

. Get someone in your corner who can help you network, research, and make smart professional decisions in the Palm Beach county Region.

West Palm Beach is an exciting area with strong appeal. It’s also a great fit for investors who want to join the ever-growing ranks of short-term property rentals. If you’re ready to take your first steps towards owning a short term rental in West Palm Beach, 

 is here to help. Check us out to get started today.

Discover the opportunities in West Palm Beach real estate market. Learn about the cost of investing, rental potential, and rules for short-term rentals in this comprehensive guide.

Exploring West Palm Beach Real Estate: A Guide for Investors

Exploring the Opportunities in West Palm Beach Real Estate: A Guide for Potential Investors

What Type of Property Should I Invest In?

What should my fully-furnished luxury apartment have in it?

What does a typical rental agreement look like?

How fully-furnished luxury rentals impact investors

Upscale, fully-furnished rentals in NYC are the future

In early 2022, New York City introduced new restrictions on short-term housing. The ban was mostly meant to fix a problem -- NYC officials were trying to bring order to a chaotic part of the city’s housing market -- but it also forced the Big Apple to change its housing strategies.

 have stepped in to fill the gap. This new, convenient housing option 

 in many neighborhoods, and it is a great choice for those who miss the city’s more traditional short-term rental options.

If you are an investor, now is a good time to buy a

. Here’s a quick overview of the market -- and a few ways to customize your experience.
 

What’s an upscale, fully furnished rental?

By definition, an upscale furnished apartment is a living space that provides every amenity that the tenant needs to live comfortably for a short period of time. 

 properties, for example, are beautifully designed homes that provide modern comforts (most are even pet-friendly)  as well as remote-work features, such as modern workstations with monitors and keyboards. Because of city laws, luxury furnished apartments must be rented for a minimum of 30 days. 


Why live in a luxury, fully-furnished apartment?

have already been a great option for years. The city happens to be made up of businesses and lifestyles that rely on things like convenience, flexibility, and personalization -- three things that the luxury apartment model does well by nature.

Upscale, fully-furnished rental apartments make work, life, and leisure convenient for “nomad workers.” The 2020 pandemic made many businesses think outside the box -- and that means that today, a record number of employees are working from home.

For many professionals, it does not make sense to move every single “comfort of home” across the country for a three-month contract. However, three months is a long time to feel like you’re living in a hotel. Upscale short-term luxury homes bridge that gap. They let short-term renters experience the comforts of home without having to move their own homes.

 are also custom-made. While most NYC apartment complexes are built to service hundreds of tenants, the luxury apartment model is more unique. An investor might manage a small handful of properties instead of dozens. Because of this, there is often a more 

personal tenant-to-owner relationship in short-term luxury rental situations.

Upscale furnished apartments are better than a basic furnished unit because they are more likely to meet a variety of renters’ needs. New York City is a hotbed for industry, but it is also a popular tourist destination. A luxury apartment is versatile -- it can pamper a work-minded tenant, and it can create special memories for a leisure-minded tenant.

All in all, luxury rentals are a great investment -- and since NYC is so rich in industry, history and entertainment, there is truly no bad place to create one. 

 properties can be found in Manhattan and Brooklyn, Upper East Side, Midtown West, Chelsea, Flatiron, Gramercy, Tribeca, Wall Street, Union Square, Soho, West Village, East Village, Greenwich Village, and Williamsburg.

What kind of property should I invest in?

There are several different types of properties available to renters in New York City. If you would like to invest in a fully-furnished luxury apartment, you will have no trouble finding a property type that fits your ideal.

One of the best options to many renters is a single-family property. Brownstones, or townhomes, are freestanding residential buildings, often with one to four bedrooms, arranged in a row-home style along a residential street.Although they are not always easy to find in NYC, they are popular with renters because they offer the tenant privacy and independence. They also make great vacation rentals in NYC -- especially if the person on vacation is hosting a family or seeking a little privacy.

 -- buildings divided to host multiple families -- are a great secondary option for those seeking privacy. Typically, the tenants share a wall with another tenant, but there is still personal space and a less crowded building.  Duplexes are a great example of this housing type -- they allow the owner to double his income while still giving his tenants the gift of privacy.

. These are what most people think of when they envision a New York City Apartment -- high-rise buildings filled with many units, each rented by a different tenant. Because condos serve so many people, the living spaces are often smaller than single or muti-family homes. The condo lifestyle is great for “work nomads,” contractors on short-term projects, or tourists. They also open a world of possibilities for the investor..

. A co-op is technically a nonprofit corporation -- a building that is jointly owned by multiple inhabitants.

, there is also great potential in the “pied a terre” market. Pied a terre is a French term meaning “a foot on the ground.” It often refers to a person who owns property in New York City, but has a permanent address in another city, or even another state. In many cases, pied a terre properties end up being used as vacation homes a few times a year. They can also be rented out to others in the owner’s absence. 

Pied a terre living is a great way for an investor to remain connected to their property while maximizing revenue on it. They can share it with renters for a portion of the year, but still retain the property for their own business or leisure.


A fully-furnished luxury rental includes many of the staples of any modern home -- things like couches, tables, lamps, dining space, and a bedframe. However, it typically pays attention to aesthetic and quality when choosing these items. An upscale short-term rental should also think ahead, anticipating the “finer” needs of its tenant. What would a pet need to feel at home? Is there access to a swimming pool? If it’s a two-bedroom or three-bedroom apartment, is there space for a children’s playroom? What office supplies would a work-from-home tenant find useful? Are there ways to make life more convenient for a commuter? (For example, Rove tenants have access to a 24/7 concierge team, workstations with ergonomic chairs and standing desks, and high-speed internet.) 

Do not underestimate the importance of luxury amenities. These details are small, and they often take a little more time and effort to add to a living space, but the payoff is great -- not only for the tenant, but for the homeowner.


Thanks to a few legal changes earlier this year, short-term rentals in NYC must be signed for a minimum of 30 days. Depending on the location, a NYC apartment can be rented for anywhere from

However, the numbers increase when the property is a fully furnished luxury rental. In fact, the average cost to rent a 

 can be anywhere from $10,000 to $40,000 per month. Factors that increase rent include the number of bedrooms, the location, and amenities.

In New York City, location can be a big deal. Living in Harlem is very different than living right along the Hudson River. Queens, Brooklyn, and the Upper East Side all have their own draws and drawbacks. A short-term worker who needs to live near Broadway will often work a very different job than a short-term worker in the Financial District. Knowing the different parts of NYC -- and knowing their strengths -- can help a savvy investor customize their apartment. 

Amenities are a very big part of the upscale, fully-furnished rental world. In a city as busy and connected as NYC, having access to the right “bonus features”  in a living space can truly make or break the experience. It is not easy to keep a pet, commute, get to a fitness center, or even park your car in a city like New York. Something as simple as a washer and dryer in the house can be a game changer.

In a city as densely populated as New York, it’s also important to consider safety and security. Does the apartment have a doorman? Is there an AED on-site? How close is the nearest hospital?

Luxury apartments for rent should do their best to provide services that cater to a more personal, convenient lifestyle. Rove Travel works specifically with investors to make their rental properties unique and well-tailored to the neighborhoods in which they are located.

HOW FULLY-FURNISHED LUXURY RENTALS IMPACT INVESTORS

While a fully-furnished luxury apartment has an immediate impact on a tenant, it also effects the life of an investor. Some of those effects are very much in the investor’s favor, and others might take a little work to overcome. Here’s a rundown of both.

about 16,000 condo and apartment units across New York City

 with the potential to qualify as luxury living spaces. That number is fairly small, given the fact that the Big Apple has over 

. However, nearly two-thirds of all occupied houses in NYC are rental properties -- so about sixty percent of the city’s residents are people in situations that call for a lease agreement. New York City has always been a place where apartments are highly in demand, but difficult to find.

For investors, that fact is a great sign on two fronts. First, it means that there will always be someone interested in renting a unit -- especially one with luxury appeal. Second, high demand means that that rent will almost always be competitive in the investor’s favor. In other words, 

They also allow investors to be flexible with their booking habits without losing significant income. If an investor wanted to take a pied a terre approach -- renting a property out for a few months, but reserving it for himself at a certain point in the year -- he can reasonably do so. 

All in all, short-term luxury apartment rentals offer investors a flexible, custom-designed source of income in a city that will always demand that particular service. It’s a great business model -- it’s not only rewarding financially, but often a rewarding personal experience, too.

Every investment comes with its own risks and cons, and investing in a luxury apartment is no exception. There are challenges that investors should approach with caution -- especially if their eyes are set on managing a rental in New York City.

First, since the model specifically caters to a short-term luxury rental market, it often requires a serious financial investment up front. Again, the returns on that investment are quite high, but still, a potential investor should prepare himself for that reality. Also, since the cost of designing, furnishing, and fixing the initial property is often high, maintenance can be costly down the road.

Second, NYC investors might face stricter rules than investors in other cities. Since New York is such a busy, in-demand city, housing will always be at the forefront of the city officials’ awareness. This means that laws might be stricter, and change faster, than they might in a less densely populated area. It also means that changes have a higher chance of impacting an investor financially. The bans in early 2023 are great examples of this. The city made the new law to protect renters and owners from chaos, but it caught many less-than-30-day rental properties by surprise.

Last of all, competition and market saturation are possibilities that a future New York City investor should consider. Short-term luxury apartments for rent are not too common at the moment, but they are becoming more and more sought-after in the Big Apple. This means that there is a good chance that more investors will choose to put luxury rentals on the market, which could impact both the average cost of rent and the rate of demand.

 wisely is to set yourself up with a strong management strategy. If you are new to the investment world, finding a property management company like Rove is a great first move. 

A savvy property management company will walk you through the best places to find properties for renovation, the specs that go into designing a luxury apartment, what your property is worth, and how to price your rental over time. Typically, a management company will also have a good pulse on current marketing techniques -- so they are well-equipped to advertise your property in an appealing, results-driven way.

Working with a property management company can also help investors down the road when maintenance comes into play. Maintaining a property in one of the world’s biggest cities can be daunting on your own. With the right help, that aspect of the investment process can become a simpler, less taxing part of the journey.


UPSCALE, FULLY-FURNISHED RENTALS IN NYC ARE THE FUTURE

As New York City gets used to the new rental laws, short-term luxury apartment rentals are going to become more important -- not just for tenants, but for the investors who own and maintain each property. Yes, it is new territory for some. Yes, fully furnished luxury apartments have an element of risk, like any other business venture. However, the current housing market, the city’s lifelong trends, and government guidelines all make short-term luxury rentals an exciting investment -- one worth every second of the ownership process.

Are you ready to take your first steps towards owning a 

Upscale, fully-furnished short-term rentals in NYC are becoming increasingly popular. Read on to learn more about investing in luxury apartments in the Big Apple.

The Future of Fully-Furnished Luxury Rentals in NYC: A Guide for Smart Investors

Investing in Fully-Furnished Luxury Rentals in NYC: A Smart Choice for Investors

Overview of the Naples, Florida, Real Estate Market & Short-Term Rental Market

Characteristics of Popular Naples, Florida, Neighborhoods

Pros and Cons of Living in Each Neighborhood

Considerations for Different Lifestyle Preferences

Factors to Consider Before Buying or Investing


Whether you’re a snowbird tired of the frigid Northeast or an investor looking for premiere property along the shores of the Gulf of Mexico, the Naples, Florida, real estate market has something for everyone.

The small city, located south of Bonita Springs in the southwest Florida region, is full of stunning mansions and condominium towers with expansive ocean views. Despite Naples’ small size, you’ll find many entertainment and dining options, including high-end shopping centers, top-rated golf courses, and a growing craft brewery scene.

We’ve created this handy guide for people considering whether to invest in real estate. Naples, Florida, has many property investment options to consider.


Naples, Florida, is an affluent area. Some homes in well-heeled neighborhoods like Port Royal and Aqualane Shores can stretch into the millions of dollars.

Many people travel to Naples from the Northeast and lodge in 

 during winter. They stay for several months, returning to their primary residences for the spring and summer.

Naples, Florida, is the principal city of the Naples-Marco Island area, part of Collier County, which boasts a population of over 375K.


The city of Naples counts under 20K residents.

, nearly 53% of residents are 65 or older, making Naples a premier destination for retirees. Just 9.4% of residents are under the age of 18.

Nearly 90% of residents identify as white. Approximately 5% of the population is African-American, while 4.5% identify as Hispanic and 1% as Asian.

On average, each household contains 1.97 people.

Approximately 97% of residents are high school graduates, while 61.7% have advanced education. The median household income is $125,306.


The majority of the Naples population lives in Old Naples, which is the most coveted neighborhood in the city. Old Naples consists of stunning mansions and condominiums nestled in palm tree–lined streets.

Another popular neighborhood is Moorings-Coquina Sands, along the Gulf of Mexico coastline. Moorings-Coquina Sands contains a mixture of condominiums and houses and is generally more affordable than Old Naples, although some properties cross the million-dollar sales price.

Park Shore is another exclusive area in Naples. Set in the northern part of the city, Park Shore contains numerous condominium properties, some of which are new builds.

Moorings-Coquina Sands and Old Naples are top areas for short-term and long-term condominium rental properties. Port Royal attracts home buyers seeking a large house or mansion to live in year-round.


Recent trends for Naples homes indicate sales prices are up by 16.7% compared with February 2022. The median sales price for a home is $758,750. The market is not very competitive, with properties sitting for 51 days on average after listing. Just 226 homes sold in February 2023, compared with 304 during the same month last year.

 for a Naples, Florida, property is $5,000, down $500 since January 2023. Rental prices increase between November and March and drop sharply during the hot summer months. In the peak winter season, rentals average $6,000 monthly and fall to a low of $4.8K in June.


Homes for sale in Naples, Florida, can reach millions of dollars. However, it’s possible to find bargain properties in neighborhoods like Moorings and Sun Terrace or closer to the Naples airport. Generally, prices drop significantly for inland properties not directly on the shoreline. Smaller one- or two-bedroom properties are typically less expensive than large condominiums and single-family homes.


What Is the Average Cost of a Home in Naples, Florida?

The average price for a home in Naples, Florida, 

. However, prices vary extensively depending on the neighborhood, proximity to the oceanfront, size of the property, and features. Homebuyers and investors will find some properties under $500K, especially if they’re willing to venture a few blocks from the shoreline.


How Much Does a Square Foot in Naples, Florida, Cost?

The average price per square foot of property in Naples, Florida, is $430. The average is up 12.3% since February 2022. The price per sq. ft. drops for properties located away from the shoreline.


The greater Naples area, which includes North Naples, Pelican Bay, Willoughby Bay, Vineyards, Orange Tree, Golden Gate, and Verona Walk, currently has nearly 3.7K homes for sale.

People seeking to purchase within the Naples city limits will find nearly 1K property listings. There are multiple listings scattered throughout every Naples neighborhood.



The area where you should purchase or rent property in Naples depends on your objectives and finances. As Naples is a beach town, nearly all homes are within a few miles of the oceanfront. The northern area of Naples features numerous condominiums, while the southern part consists of mansions and single-family homes.


The most sought-after neighborhoods in Naples, Florida, include Old Naples, Aqualane Shores, Moorings-Coquina Sands, and Park Shore. All four communities sit on the shoreline.

Other neighborhoods include Port Royal and Sun Terrace.

Old Naples sits west of Highway 41 between the Coquina Sands and Aqualane Shores neighborhoods. It’s a mixture of large mansions that rival the size of some condominium buildings. The area consists of quiet streets with numerous palm and banyan trees. Locals often gather near the Naples Pier to watch the golden sunsets.

Old Naples has several small parks to enjoy. It’s also the main public access point to Naples Beach. There are a variety of restaurants lining 5th Ave South, including an Italian trattoria, French Brasserie, and several seafood dining establishments.

Aqualane Shores is the ideal location for luxury real estate. Naples, Florida, considers Aqualane Shores one of the more pricey neighborhoods in the area. It is in the southern part of Naples and contains numerous canals and inlets dotted with single-family homes and mansions.

Aqualane is the wealthiest area in Naples, and homes for sale regularly top the $10M threshold. Many homes are new constructions built in the past decade.

Moorings-Coquina Sands is located in the center of Naples, just north of the Old Naples neighborhood. Moorings-Coquina Sands has numerous high-rise condominiums and townhouses facing the Gulf of Mexico shoreline.

The neighborhood is easily accessible to downtown Naples, Florida, and is home to the Moorings Golf & Country Club. Moorings Harbor separates Moorings from Naples Beach.

Park Shore is in the northern area of Naples. It consists primarily of towering condominiums that line Naples Beach and Inner Doctor’s Bay. Condos vary in size from studio to five bedrooms.

Numerous restaurants are scattered throughout Park Shore, including seafood, southern fare, and European-style dining establishments. Park Shore is home to The Village Shops on Venetian Bay, a high-end waterfront shopping complex with numerous boutiques and restaurants.

Port Royal is one of the wealthiest areas in Naples. Located just south of Aqualane Shores, the neighborhood has numerous mansions along the canals and beach that line the area.

Port Royal is a very private area with few businesses or restaurants. Beach access is limited to homeowners and visitors in the area.

Sun Terrace is one of the more affordable areas of Naples, Florida. It consists primarily of single-family homes with nicely sized lots. Most of the homes in Sun Terrace were built between 1950 and 1970, giving the neighborhood a retro feel.

Sun Terrace is ideal for homeowners and investors seeking fairly priced realty within a short drive to the beach. Sun Terrace borders several popular golf courses, including the Wilderness Country Club and Hole-in-the-Wall Golf Club.

Each neighborhood in Naples has unique traits that separate it from the others. Here are a few advantages and drawbacks to consider as you narrow your options.


Old Naples offers several benefits, including:

The main drawback for Old Naples is the high cost of real estate. Purchasing a home or condominium in Old Naples starts at $750K, with many properties over $2M.


Advantages of living in Aqualane Shores include:

There are some drawbacks of Aqualane Shores:

Very expensive; most homes have listing prices between $5M and $20M

Aqualane Shores is suitable for wealthy families and retirees who want a large property on the water.


Moorings-Coquina Sands offers various advantages:

Range of prices starting from $400K to $9M

The main disadvantage to the area is its lack of single-family homes. While a few detached houses are available, condominiums dominate the property market. A condominium might not be ideal for families with young children.


Living in Park Shore has its benefits, including:

A mixture of condos and single-family homes

A haven for sun lovers and people looking for real estate, Naples, Florida, offers stunning beaches and properties for investors and homebuyers alike.